15A - Figuring Out Buyer Behavior No. 2

1. The three people I chose to interview were three of my fraternity brothers. One is not interested in sports at all; one is is a big sports fan, but not a huge soccer fan, and the last one is just as big of a soccer fan as I am. All three are seniors.
2. All three of these students have different opinions on the youth soccer development in the United States. For the person who was not a fan of any sports, he did not really care for soccer development at all. For him, alternatives were other sports like college football, which is the closest thing to sports he follows. He did not care about prices, he just simply did not have an interest at all. The person who likes sports but not soccer listed a bunch of different sports he does follow as alternatives. He said the marketing of these other sports is probably a reason why he follows them more as soccer is not marketed that heavily here. He does believe that is a market for development of youth players but because of so many different sports already available. My brother who is a huge soccer fan sees huge potential for this idea. He said if America continues bringing in stars than that would attract consumers then the alternatives would lessen and more people would support the idea of better youth soccer development.
3. All of my interviewees said they would prefer handling purchases online. They state that the convenience of not leaving your home trumps having to go to the place and buy. All of them also preferred paying by card rather than cash because they simply always have their cards on them but never have cash.
4. For my interviewees, they thought that if they ended up using the product for a decent amount of time then they would feel right about the about the purchase. They said that even if they did not necessarily love the product if they actually put it to use then they would still feel right about the purchase. On the contrary if they did not use the product at all then they feel it is a waste of money.
5. I would say that this segment generally leans toward marketing as a main way for them to get attracted to the product. They all believe that if they were more aware of soccer in the United States then my prospective product would probably succeed more.