19A - Idea Napkin 2

1. I am currently a senior majoring in Sport Management at the University of Florida. Some of my skills include being easy to work with, being open-minded, the ability to communicate well with others, as well as being able to manage time well. Some past experiences I have include working as an equipment manager for the lacrosse team, as well as working in the marketing and media department of the Turkish Basketball Federation and FIBA, the world governing body of all basketball. I have always wanted to be involved with scouting talent and developing them in soccer or basketball. I see a bigger need for development and scouting talent in soccer more in the United States, however. My concept is an academy where American youth can learn to develop their soccer skills in a European style based system. I would play a huge role in it as I would have to really market it well and I would have to scout all over the nation to see who would play for the academy. My role would also be developing them to a point where they garner European interest at a much younger age. While I do not have much coaching experience, it would be my responsibility to find and hire those that can coach.
2. I am offering a European style based training academy for soccer in the United States. It will be an academy that hopes to accelerate the development of youth here as well as connect them with European clubs at an earlier age. This would not only help the athletes but also the nation as we would become a bigger soccer power as a result.
3. I am offering this to aspiring soccer players of both genders between the ages of 8-21. These youth should have a strong drive to want to become an elite soccer player for their nation and be able to be successful abroad. 
4. Consumers will care as I am offering something very unique that can not give a chance for the youth to develop but also develop soccer in our nation as a whole. Through my connections, I would be able to higher credible trainers as well as connect them to clubs in Europe to get a head start.
5. I would be set apart with the fact I have experienced both systems and as a result can identify the strengths and weaknesses in both to come up with the perfect combination. I also believe that my passion for game and developing talent is quite explicit and should entice adults to send their kids to my academy.
6. I believe that all these elements fit together well and will lead to me delivering a successful product. I have the tools to really help develop the youth soccer here, which can be attractive to the demographic I have selected. You cannot really do this job if you do not have the passion from the beginning. The weakest part of my business concept might be credibility with my name. That is why I need to make sure I can hire the right credible trainers or credible spokespersons to help start up my concept.

Reflection:

I had received only one comment as feedback and it was one that I really did not agree with. As a result, I did not change my idea napkin. The feedback I received was that I should work within the system to improve it rather than bring a completely new system. That goes against my concept completely, however. The point of my service is that it is a completely different system to the current one because the current one has not been working at all. That was the only point that person made and I do not have takeaways from it.